“Celebrating the shared brand identity between ASOS and Converse, while delivering a fashion-credible, female-focused experience that champions and supports raw, unfiltered youth in an inspiring way.”

For FA18, instead of following the standard lookbook process (cast models & find an expensive photographer), we decided to empower the local London youth by giving them a platform to create the work while talking about their challenges growing up to become professionals in their field. We simply documented the process.

Enter The DIY Projects.

Creative Direction: Rapha Campos

Directed by: Claire Littler