The Project:

Setting up a creative and production team from scratch.
In my role as Global Creative Director for Unilever with R/GA, I led two of Unilever’s “billion-dollar” brands, Lynx and Rexona.

For Rexona’s Integrated account I led the creation and development of their new rexona.com, Paid Ads, Social Content, an Interactive Youtube experience, and a brand film telling the story of Lopez Lomong, one of the “Lost Boys of Sudan” - who became an Olympic Runner for the USA.

DRIVING A BRAND NARRATIVE BASED ON REAL HUMAN INSIGHTS AND STORIES. EXPANDING SURE'S "DO: MORE PROPOSITION"

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From lost boy of sudan to olympic flag bearer for the united states of america.

we captured the amazing story of lopez lomong who persevereD against all odds to achieve his dream.

part of rexona's do:more stories.